What The Hell Is Content?

This might sound like an odd question – we all know what content is, right? SEO Consultant Gianluca Fiorelli explains his theory that too many marketers focus on content formats rather than the message they are trying to portray and the consequences that can have on the success of content marketing campaigns.

After 13 years working with the web, Gianluca Fiorelli is now an SEO Consultant. Considered an expert in search, content and social media marketing, he currently works with Moz. Using his vast experience, Gianluca provides his experience and understanding in order to help the Moz community in a range of subjects.