What Is Baidu Brand Zone?

With Baidu Brand Zone, you can prominently display adverts in the SERPs when users search for your brand name. Using Baidu Brand Zone, you can embed images, videos, links, brand-related news stories, and links to your social media accounts. It can be a very efficient way to raise brand awareness, as the average click-through rate for Baidu Brand Zone ads is between 50% and 90%. Baidu Brand Zone is bought on a monthly basis and can cover 100 keywords.