With Baidu Brand Zone, you can prominently display adverts in the SERPs when users search for your brand name. Using Baidu Brand Zone, you can embed images, videos, links, brand-related news stories, and links to your social media accounts. It can be a very efficient way to raise brand awareness, as the average click-through rate for Baidu Brand Zone ads is between 50% and 90%. Baidu Brand Zone is bought on a monthly basis and can cover 100 keywords.
