What is ABM and why should you care?

This is a recording of a talk given at the International Social Summit Barcelona 2023. If you are a B2B marketer, account-based marketing should probably be your best friend by now. In this talk, Emma Glover from Victress Digital walks you through the need-to-knows about targeting key accounts with content they actually care about on social, and as a result, getting marketing and sales to sing in sweet harmony.