WeChat Is Most Used New Media App In Macao

WeChat is the most used new media app in Macao, according to research by the Macao University of Science and Technology. WeChat was the most used app amongst 72% of survey respondents, beating competitors such as Weibo and Facebook. Around half of respondents said that they used WeChat for one hour a day on average, but 19% said that they used it for more than 3 hours daily. Usage seems to be unrelated to income or job industry, with respondents coming from a cross-section of society. The most popular WeChat account in Macao was that of the Cultural Affairs Bureau.