Website Speed Essential For Chinese Ecommerce Success

Research by Dynatrace has found that website speed is an essential part of ecommerce success in China. It looked at website traffic during the recent Chinese Singles' Day ecommerce sale, and found that Chinese retailers were outperforming their international rivals. Chinese websites had an average load time of 3.4 seconds, compared to an average load time of 7.7 for global websites. This shows that fast page loading times are a vital part of success for ecommerce sites in China. The fastest loading websites are those that are lightweight, with a low number of objects on the page. Minimising the number of third-party integrations also has a positive effect on website speed. Website speeds were also found to be significantly faster when they were hosted locally in China or Hong Kong.