Webinar: How to turn GA4 into an opportunity for B2B

For many businesses, the move to GA4 is daunting and another task to add to an already long to-do list.

But what if you look at it as an opportunity, rather than a problem?

This forced change can give you the chance to reassess your current data approach, identify areas for improvement and streamline your analytics to provide more valuable information.

In this webinar recording from 4 April 2023, Analytics Specialist Paul Reeve helps you reframe your approach to GA4 and helps you get started on the journey to more accurate and actionable measurement.

From watching this webinar recording, you will learn:

  • Why this is such a hot topic and the deadlines to work to
  • The opportunity it presents and how to make the most of it
  • Key implementation considerations for B2B brands
  • Top five steps to take immediately to get ready for GA4