Webinar: B2B culture in China, Japan and South Korea

Working with partners and customers in key APAC markets requires quite a different approach to those in other regions.

Our team dives into their extensive experience working with brands from China, Japan and South Korea, to help you navigate some important cultural differences most brands from Europe and the Americas are not aware of.

The session features anecdotes and lessons from their professional backgrounds, as well as official research into the subject.

This webinar recording from 27 February 2024 is ideal for any B2B marketer tasked with growing sales, revenues and/or partnerships in these markets.

From watching this webinar recording, you will learn:

  • Communication styles (both spoken and written)
  • Marketing restrictions/regulations
  • Meeting etiquette (face-to-face meetings versus online meetings)
  • Business attitudes
  • Presentation methods