There are many ways in which website user experience can be improved through research and testing. Guido Jansen from Euroflorist has a background in psychology, but now works in ecommerce. He joins us to explain how the science can be used to improve a business' understanding of its customers and which techniques to use to persuade people to buy. He also talks about how psychology plays a part in testing, and how the results can be applied to online usability.
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Using his knowledge of psychology, Guido Jansen now assists businesses in examining consumer behaviour in online environments and publicly speaking around the world.