Using Psychology In International Ecommerce

There are many ways in which website user experience can be improved through research and testing. Guido Jansen from Euroflorist has a background in psychology, but now works in ecommerce. He joins us to explain how the science can be used to improve a business' understanding of its customers and which techniques to use to persuade people to buy. He also talks about how psychology plays a part in testing, and how the results can be applied to online usability.

Find out more about:

  • The role of phsychology in testing
  • How test results can be applied online


Using his knowledge of psychology, Guido Jansen now assists businesses in examining consumer behaviour in online environments and publicly speaking around the world.