Using Measurement Frameworks In Analytics

Accurately measuring whether you have successfully achieved a goal is important to any business. Kelly McClean from Tesco talks to us about measurement frameworks and how they help define what success looks like for a business or a project. He also explains how having clear goals and targets helps create an easier path to company-wide success.

Now at Tesco PLC, Kelly has over a decade working in digital analytics as a client, and for agencies.