Using LinkedIn to amplify senior leadership profiles

This is a recording of a talk given at the International Social Summit Barcelona 2024. For many marketers, it is critical to elevate the visibility of their senior leaders. It helps to build credibility in their leadership team and raise the profile of the company. Yet doing this is not always easy. In this talk, Anthony Leung from Mean Write Hook discusses essential strategies to elevate senior leaders globally on LinkedIn. He also uncovers the secrets behind personal branding versus corporate pages to rapidly establish credibility and trust, and shares insights into strategic positioning and crafting impactful content for diverse audiences.