Using Inventory As A Ranking Factor In SEO

Stephen Kenwright from Branded3 joins us to discuss the changes in search across markets where tailored search engines are attracting more and more traffic. We take a look at verticals where consumers are directly visiting sites such as Skyscanner and Auto Trader to search for a product - instead of using Google - and how this should impact the SEO strategies in any industry. 

Find out more about:

  • Industry specific search
  • Inventory based SEO strategy
  • Why consumers are looking away from Google

Stephen has worked for Branded3 since 2012, and has worked his way up through the company to become its director of search. As a well-experienced search professional, he has also worked as a judge on The Drum's Search Awards panel.