Using Behavioural Analytics To Understand A Customer

Crowdcat's founder and CEO, Richard Summers, joins us to talk about how this way of working enables businesses to truly understand who their customers are, and be able to powerfully target each and every one of them.

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  • Using analytics together with neuroscience

Richard is the founding member and CEO of the Crowdcat marketing and advertising company. The company itself uses psychology and neuroscience to analyse data in a different way. He also has 20 years' experience in the industry under his belt.