Using Academic Techniques In Digital Marketing Research

Dr Vanessa Pereira joins us to discuss the impact of research on digital marketing strategy, and how to effectively conduct it. We talk about the balance between automation and tools and the human touch. She also advises on how researchers should go about collecting data from multiple sources, and how the information being gathered has a direct effect on the methodology that should be used.

Vanessa supervises and delivers intelligence reports and persona research projects, where she combines the research methodology expertise she gained through her PhD with the latest social media monitoring tools.