US Marketers Warm To AI As A Marketing Tool

A survey done by BrightEdge has found that marketers in the US are increasingly investing in AI as a marketing tool. According to the data, a growing number of marketers in the country are likely to use the technology to assist with strategy. Whilst 57% said they weren't likely to use either AI or deep learning in marketing content strategies, nearly a third of those questioned said they were likely, with it already being used by 3%. Another survey by NewBase questioned marketers from all around the world as to if they intended to prioritise AI in the next year, with 30% saying they were. This is an increase from 13% in 2016.