This is a recording of a talk given at the International Search Summit Barcelona 2024. In this talk, Carmen Domínguez Rodríguez from Welltech shows how much AI has impacted the internet and discusses the critical importance of a holistic digital marketing funnel, seamlessly integrating both organic and paid channels to counter it. By leveraging unified strategies that are finely tailored to diverse audiences and geographic nuances, companies can optimise their online presence and drive meaningful engagement.
