TV Is Most Popular Advertising Medium In Brazil

Broadcast TV is the most popular advertising medium in Brazil, according to research from Kantar Ibope Media and Grupo de Mídia São Paulo. Out of the 35 billion Brazilian reals spent on advertising in Brazil in 2015, 63% was spend on broadcast TV advertising. Pay TV came in second place at 9%, with newspapers coming in third place at 8%. Internet advertising only accounted for 9.7%, with display advertising being slightly more popular than search advertising.