TV Advertising Is Most Popular Ad Format In US

Around half of advertising agencies in the US believe that their clients are more interested in television advertising than any other medium. The research, which surveyed 84 agency professionals and was undertaken by Strata, says that whilst 49% said spot TV received the highest interest, it was followed by digital with 31%. Interestingly however, it was revealed that only 4% said their clients were interested in mobile advertising. Whilst TV advertising spend is expected to lose its top spot to digital before 2020, it currently leads the way with an estimated 70 billion US dollars due to be spent on it this year.