Trust signals in website localisation

Whether you are a company selling products or services, or a non-commercial entity, your business objectives are only achievable by building trust with your audience. In this guide, I will explore the most important trust signals to consider when expanding your business internationally and localising your website, sharing some real-life examples from my own experience to illustrate my points. From reading this guide, you will learn about the following key trust signals that require localisation:

  • your “contact us” page
  • sizes and measurements
  • payment methods
  • currency
  • delivery and return policies
  • social network accounts
  • local associations and institutions
  • the translation of your website

Whether you are just getting started with your website localisation efforts or if you want to improve your existing efforts, this guide is a must for anyone wanting to ensure trust signals are incorporated into their international website.