This is a recording of a talk given at the International Search Summit Barcelona 2021. Navigating the international SEO landscape on its own is quite a challenge. Add more search engines than just Google to the mix, and things get complicated very quickly. What is better: a local domain for every country or just one .com global website? Are subdomains a good idea? How do you make sure your content for the US and the UK is not treated as duplication? Should you worry about hreflang errors reported by Google Search Console? Are Yandex and Baidu's algorithms very different from Google's? This talk by Natalia Witczyk from Novicell tackles all these international SEO doubts from a hands-on, practical perspective.