Time Spent On Social Media Apps Falls Globally

Time spent on social media apps is dropping in countries around the world, according to a study from SimilarWeb. When comparing the time spent on leading social media platforms Facebook, Twitter, Instagram and Snapchat in the first quarter of 2015 and then the same period in 2016, they found a drop had occurred for each one. In the countries studied, which included the US, UK, Germany and South Africa, Instagram saw the largest drop in usage of 23.7% on last year, while Facebook saw the smallest drop of 8%. However, over the course of the year, the amount of installs on all devices increased for Snapchat in Germany, Spain, India and particularly in Brazil where there was an increase of 22%, whilst Instagram saw a rise in France, Germany and the US.