These slides are from a presentation given at the International Search Summit Barcelona 2024. In recent years, TikTok has been taking over more and more searches from Google for certain audiences and in certain industries (e.g. fashion, make-up and travel). By investigating and researching the algorithm, and training her social media team in SEO principles, Ciara Serrano Temprado from Urlaubstracker managed to create a long-term strategy to make their TikTok SEO grow and be a fundamental part of their social media strategy.
