The Value Of Simplicity In Branding

Seigel + Gale's CMO, Margaret Molloy, talks to us about the company's Global Brand Simplicity Index, a study which looks at simplicity or complexity in brand experiences around the world. We also discuss how valuable the simplicity of branding can be for a business, both for the customer and for business success.

Find out more about:

  • ┬áSimple branding
  • Why B2B and B2C companies need good branding

Margaret has learnt her trade in Ireland, the USA and Spain, enabling her to develop an international understanding of brand, and business. She has over two decades of experience as a marketer, and is a respected thought leader in the industry.