The Use Of Design Thinking At IBM

We're joined by Daryl Walker-Smith, who tells us about the importance of Design Thinking, and how it can be used to improve user experience. He discusses the ways in which Design Thinking has altered how IBM designs software, how business culture plays a part in its success, and how that success can be measured.

Daryl Walker-Smith is a Senior UX Designer at IBM, where he is responsible for UX, visual design and front end development. With 14 years' experience in the design industry, Daryl is passionate about improving user experience in all its forms.