The Relationship Between A/B Testing & CRO

CRO expert and co-founder of AGConsult, Karl Gilis, discusses what companies should be testing on their sites, and the difference between A/B testing and conversion optimisation. He also stresses the importance of doing research before embarking on any kind of A/B test in order to prioritise any issues you may have on your website, and what to do with those results once you have them.