The power of big data to unlock new brand experiences

Macarena Estévez from Conento, a company using mathematics to help businesses understand their customers and improve their performance, talks about big data.

Learn more about:

  • the difference between analytics and metrics
  • the biggest opportunities surrounding big data
  • how to get the most out of your data
  • the impact of GDPR on big data

Macarena Estévez is the founder and CEO of Conento. She is an expert and deep enthusiast about data science and the future of data analytics. She prides herself in being a professional with a remarkable ability to make others to easily understand abstract and complex contents and its positive impact on business results.