The keyword trap: Localization errors that cost

Ranking on the first page won't matter if customers don't click on your result, and using the wrong keywords can detract from the true value of your website resulting in you missing out on a significant portion of potential traffic. If you are to build loyalty and trust in global markets, it's important to localize your site for your international customers. Bill's session guides you through the various aspects to consider when developing international keyword lists and provides tips on how to conduct keyword research if you don't know the language.