The ins and outs of targeting the Portuguese market

If you're thinking of targeting a new European market, Portugal is a unique option. We're joined by Vanessa Pereira, who tells us that even though Portugal has had economic difficulties in recent times, it is becoming a viable option for global businesses. She also speaks about how having business connections in the country can open you up to the rest of the world's 240 million Portuguese speakers.

Vanessa supervises and delivers intelligence reports and persona research projects, where she combines the research methodology expertise she gained through her PhD with the latest social media monitoring tools.