The importance of millennials in the travel industry

Carlo Alvarez Spagnolo talks about the importance of millennials in the travel industry. He explains why millennials are so important, their key characteristics that travel companies need to be aware of, and how they differ across countries. How also discusses the most important things that travel brands need to focus on when developing a marketing strategy to reach a millennial audience.

Learn more about:

  • Which social networks millennials use most often
  • Which channels millennials use to conduct travel research
  • How to gather data to deliver a personalised approach
  • The importance of user-generated reviews
  • How travel brands can use reviews to drive loyalty

Carlo Alvarez Spagnolo is Director of Global Partnerships at Wanup, a hotel loyalty club. Carlo is an experienced ecommerce and internet senior executive, with experience in developing and implementing marketing and sales strategies.