With mobile usage increasing at such a fast rate, considering the value of conversion rates on mobile is becoming increasingly important. In order to find out more about the best ways in which to adapt to this high-paced change, Dr Karl Blanks from Conversion Rate Experts joins us to talk about mobile conversion rate optimisation. He speaks about being innovative with mobile, using the correct tools for your business, and the importance of A/B testing.
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Dr Karl Blank former Cambridge scientist and a founder of Conversion Rate Experts. He has presented research at Google headquarters, and has worked with Facebook.