The Financial Times Begins Distributing News On Line

The Financial Times has begun distributing to the Line messaging app. Currently posting around four or five stories a day in English on the platform, the news outlet is focusing the items on Line's predominantly Asian audiences in Japan, Indonesia, Thailand and Taiwan. In an attempt to grow its audiences internationally, Renée Kaplan from The Financial Times said when it moved onto WhatsApp, it saw “high engagement from audiences in the UK and the US but also in India and Singapore”. Kaplan also said that it was adjusting to what was most popular with its new audience of 119,000 followers on Line. She added that it will “experiment with a diversity of topics, formats and alerts to understand what the usage is”.