Sebastian Grebasch from Placemind talks to us about the future of paid search. We discuss the opportunities that come with the implementation of automation, voice search, and how digital advertising strategies are changing. He also talks about new real-time campaigns on Google, and their positive elements as well as the problems involved.
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Sebastian is an online marketing expert, and has been responsible for the search marketing strategies for Wayfair, Zalando, and Placemind. He also works as a freelance consultant, assisting with all kinds of online marketing. Notably, he has been said to have been vital to the success of Zalando after building its mobile and search marketing departments from near scratch.