The biggest challenges in international SEO

In this interview, Bill Hunt from Back Azimuth Consulting discusses international SEO. He talks about geo-targeting and hreflang, the challenges that people face when implementing it, and the advantages that businesses can gain if they get it right.

Learn more about:

  • geo-targeting and hreflang
  • gTLDs versus ccTLDs
  • the advantages of doing geo-targeting correctly

Formerly a soldier in the US Marine Corps for 10 years, Bill Hunt now works as the President of Back Azimuth Consulting. Currently working with clients to assist with using their own search and social data, Bill helps them to then use this information to drive sales. He is also a published best-selling author with his book ‚ÄúSearch Engine Marketing, Inc.‚ÄĚ, and travels around the world speaking in around 20 countries per year about search and optimisation.