This is a recording of a talk given at the International Search Summit: Global Virtual Edition 2022. APIs offer unparalleled opportunities for SEO automation, scalability, analysis and growth. As a result, savvy use of APIs can help marketing teams to pull ahead of the pack and improve performance. These tools are drivers for some of Google's most exciting SERP features and offer frictionless routes to new markets for businesses around the world. In this session, Crystal Carter from Wix will discuss how APIs work, where they make a difference in SERP visibility today and demonstrate some of the best use cases for our increasingly borderless future.