So, you want to run a PPC campaign in a new language. You might consider ad translation – but that will produce low quality ads that might not be relevant for your target market. On the other end of the spectrum, you might decide to create new ads from scratch – except that can be very expensive and might not even always be necessary. This is where ad localisation can help. It is the perfect middle ground between translation and creation, with the benefits of both and the disadvantages of neither. This video explains the benefits of PPC ad localisation and how we do this at Webcertain.