Steve Guberman from The Golf Channel sits with us to explain the ins and outs of Google's Tag Manager tool. We talk about how it works with Google Analytics, what it can tell users about their pages and how it can be customised. With the use of Tag Manager leading to a better understanding of site engagement, surely it is something not to be ignored?
Steve is currently part of NBC's The Golf Channel team. Working as the Director of Search Marketing, he has also worked on NBC's 2016 Rio Olympics coverage to improve NBCOlympics.com's search presence, and has an extensive range of Google qualifications.