The challenges that come with managing ecommerce SEO compared to non-ecommerce sites are not immediately obvious. However, James McLoughlin from Mister Spex joins us to discuss the differences, such as the increased value of long-tail search queries when selling products online.
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James has worked in marketing for many years, after first being a freelance SEO for non-profit organisations. He now works in Berlin as Technical SEO Manager for the eyewear company, Mister Spex.