Using a customer's pre-existing relationship with your site can be one of the best ways to ensure a purchase. Tara West, from Etch, joins us to talk about using retargeting lists to target past visitor through search ads; combining keyword and audience targeting to drive results.
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Head of PPC at Etch, Tara West is an experienced speaker at events around the UK. An author and award winning blog writer, Tara has over six years' agency experience in paid search (PPC), paid social and display advertising.
