Strategies for building a successful global community

This is a recording of a talk given at the International Social Summit Barcelona 2024. As businesses expand their reach into diverse markets, maintaining a consistent brand identity whilst balancing the needs of a global community becomes crucial. In this talk, Michelle Lindner from Ahrefs shares the strategies Ahrefs has used to address challenges, foster meaningful connections, encourage engagement and create a cohesive community amongst an ever-expanding global userbase.