Stop focusing on search volume

This is a recording of a talk given at the International Search Summit Barcelona 2022. As search marketers, we are always focused on the main ā€œtarget keywordā€ we can work on. We pay less attention to low search volume search terms that often can be less competitive. In this talk, Liraz Postan from LP Marketing Services discusses search volume vs. search intent and how to identify low search opportunities. She also showcases an international case study, showing how targeting 0-10 search volume keywords helped a tech brand grow beyond all expectations.