Social Media Tops In-Feed Ad Spend In Japan

In 2016, Japanese marketers spent around double the amount of money on social media than they did on news and curation apps, when it came to digital in-feed ads. According to a recent study from CyberAgent, 90 billion yen was spent on social media in-feed ads, whilst just 45 billion went towards news app in-feed ads, with the entire market being worth 140 billion yen. The study also forecasts high levels of growth in the digital in-feed ad market, with social's share expected to grow faster than any other sector. By 2022, CyberAgent expects marketers will be spending 181 billion yen on social in-feed ads, with just 120 billion yen going towards the rest of the in-feed ad market.