In 2016, Japanese marketers spent around double the amount of money on social media than they did on news and curation apps, when it came to digital in-feed ads. According to a recent study from CyberAgent, 90 billion yen was spent on social media in-feed ads, whilst just 45 billion went towards news app in-feed ads, with the entire market being worth 140 billion yen. The study also forecasts high levels of growth in the digital in-feed ad market, with social's share expected to grow faster than any other sector. By 2022, CyberAgent expects marketers will be spending 181 billion yen on social in-feed ads, with just 120 billion yen going towards the rest of the in-feed ad market.
