Single vs multiple domains for international sites

Eoghan Henn discusses the controversial topic of geo-targeting, focusing on gTLDs and ccTLDs. He explains why he advocates the approach of merging domains from multiple ccTLDs into a single gTLD, as well as outlining scenarios when that might not be the best strategy for a business.

Learn more about:

  • why it is such a controversial and important topic
  • why he advocates migrating from multiple ccTLDs to one gTLD
  • the instances when that is not a good approach

Eoghan Henn is the co-founder of searchVIU, a software start-up that is developing a tool for advanced SEO.