Setting up a podcast to reach an international audience

These slides are from a presentation given at the International Search Summit Barcelona 2023. In these slides, Azeem Ahmad from Azeem Digital covers how you can set up a podcast with little to no budget, and how you can reach an international audience via the data it gives you. Learn how to understand which countries engage with your audio/video content and how to tailor your content to fit what they want – and most importantly – where to place this within an international search strategy.