The focus on internationalisation is bigger than ever, but not everyone has deep pockets to build huge SEO teams to nail every single market they are present in. In this video recording from the virtual International Search Summit London 2020, Nitin takes a look at some tips on how to build SEO teams to win organic traffic internationally, that fits in your budget. He starts from a one-man army to help the lean start-ups out there and takes this forward to help brands with (almost) unlimited resources/budget.