Set up an international SEO team that fits your budget

This is a recording of a talk given at the virtual International Search Summit Global 2020. The focus on internationalisation is bigger than ever, but not everyone has deep pockets to build huge SEO teams to nail every single market they are present in. So, let's look at some tips on how to build SEO teams to win organic traffic internationally, in a way that fits your budget. In this session, Nitin starts from a one-man army to help the lean start-ups out there and takes this forward to help brands with (almost) unlimited resources/budget.