SEO, PPC And How They Can Work Alongside Each Other

SAP's Pilar Navarro sits down with us to talk through the ways in which the two search engine marketing practices can work together. We discuss why SEO and PPC teams should be working closer together, and the benefits that come from this approach.

  • Getting teams to work together
  • The benefits of aligning departments

Pilar has worked for SAP since 1999, working with the marketing department in Spain. Since, she has become he Senior Digital Marketing Manager for the EMEA, now working to support and help marketers run Paid Media campaigns.