SEO complications in the German language

Whilst language barriers can prove to be an issue in any country, Germany can prove to be a particularly difficult hurdle to overcome. We're joined by SEO Specialist, Jens Kuhn, who explains to us where the challenges lie in German language SEO. He particularly focuses on umlauts and compound nouns, examining how changes to the Keyword Planner have impacted the way Google returns search volumes and how that can affect an SEO strategy for German speaking markets.

Jens Kuhn has worked at Webcertain since 2010 as a Project Manager, following his 15 years working as an Editor in Chief for Frisörföretagarna.