Scaling your influencer marketing strategy globally

This is a recording of a talk given at the International Social Summit Barcelona 2024. In the dynamic realm of influencer marketing, where authenticity meets growth, navigating international expansion poses both challenges and opportunities. But how can you keep it real and relevant when moving on to new markets? Are there specific codes and rules to follow in different countries? How do you make sure that your creator collaborations really convert, in a durable way? In this talk, Philipp Greulich from Kolsquare shares practical tips and best practices for a bullet-proof expansion approach, including tangible insights from different European markets and efficient ways to save time and investment when working with international influencers.