Ramadan Causes Sales Surge Across Middle East

Ramadan is due to cause a significant surge in ecommerce sales across the Middle East, according to ecommerce site SOUQ.com.A combination of more hours at home and a celebratory atmosphere are believed to encourage people to spend more time and money online.Google Data has also shown that during the month of Ramadan in 2014 and 2015, promotions for Ramadan were some of the highest searches, whilst SOUQ themselves saw a jump in m-commerce sales over the same periods.There is also a further increase in the last week of Ramadan as people search for gifts for the Eid-Al-Fitr festival that immediately follows the month of fasting.Saleem Hammad, General Manager of SOUQ, said that the company “saw an increase in online consumer spending by 24% in the U.A.E and 15% in the KSA during Ramadan” and expected similar increases this year.