Quora Ads Launches Retargeting Option

Quora Ads has launched a retargeting option. The Quora Ads platform now allows advertisers to create audience segments of previous website visitors, allowing these users to be retargeted with Quora adverts. In order to take advantage of this new option, advertisers need to add Quora's conversion pixel to their sites. Advertisers will then be able to create the audience lists for retargeting. The new Audience Targeting option can be found under Quora Ads Manager's Audiences section, by clicking on the Creating Audience option. Currently, only inclusion targeting is possible, although it is expected that the option to exclude audiences will be available in the future.