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26 September 2019
¬†Google's AMP project is causing some monetisation issues for publishers. The Wall street Journal has reported that AMP's are generating less advertising revenue for the publishers, whilst also giving them less control over the ads. ‚ÄúMultiple publishers‚ÄĚ are stated as saying that the revenue they are now seeing is as little as 50% of what they were previously experiencing. However, The Washington Post and CNN have been quoted as disputing the suggestions that the technology negatively effects revenue, saying that it has broadly had no impact.